frequently asked questions (FAQS)
We take your child’s safety very seriously and want you to be confident that the snacks you give your children are suitable and safe. The most up to date allergen information on all of our products is available here. This information is regularly verified, and updated when necessary and includes information about the product ingredients and the environments in which they are made and packed. If you have any further queries, please contact us.
There’s a lot of confusion around this subject, but these are the facts… All British and European manufacturers of food and drink for children under the age of 3 years old must comply with very strict legislation controlled by the EU. The number of additives and permitted ingredients that can be used is tightly controlled and applies equally whether the food is non-organic or organic. The most recent EU legislation specifies that all baby food (organic and non-organic) must contain less than 10 parts per billion of food pesticide residue. This is so infinitesimally small it is to all intents and purposes absent. Therefore to comply with the law, our food, whilst it’s not labelled organic, has almost non-existent levels of pesticide residue.
At Kiddylicious we are proud of our range, we take the finest ingredients and create delicious snacks for little ones. Wherever possible, our snacks only contain the sugar that is naturally present in the fruits and vegetables which they are made from. Our Kiddylicious Wriggles, for example, do not contain any added sugar. In some cases it may be necessary for us to add a small amount of sugar to ensure products have the correct texture. For example, the small amount of sugar in our Wafers gives them the ‘melt in the mouth’ texture – ideal for weaning children. In the products where we need to add sugar we keep the quantity to the absolute minimum where possible, and we choose to use sugar instead of sweeteners as our customers tell us they prefer food that does not include artificial additives. All of our products are sold in portion controlled packs and adhere to very strict baby regulations. We do recommend that little ones eat a varied and balanced diet that doesn't just focus on sugar content but on offering a wide range of healthy, tasty foods.
When we say that one packet of our product is “one portion” you can be assured that at least one child’s sized portion of fruit or vegetables have been used to make the contents of the bag. As an example, a 12g bag of Kiddylicious Strawberry Fruit Wriggles is made using 87g of fresh fruit. We take out the water to decrease the volume and increase the flavour and create a delicious soft snack. If you’re unsure about snack portion quantities there’s a very easy way to measure this; a portion is simply as much as your child can easily hold in their hand.
You may have heard in the news that arsenic is present in rice based products. Arsenic is a naturally occurring element which is found in the soil, water and air. This means that plants absorb the arsenic along with other elements when they grow. Rice is more susceptible to absorbing the arsenic from the soil than other grains and cereals due to the way it’s grown. As of the 1st January 2016, a new regulation was introduced which set the maximum limit of inorganic arsenic in any rice destined for use in food for children under three years old as 0.1mg/kg. This is lower than the limits in place for other foods. Food safety is of paramount importance to us at Kiddylicious. We always ensure that our products comply with any relevant regulations and we have had our Kiddylicious products which contain rice analysed at an external accredited laboratory to check the level of inorganic arsenic present. We can confirm that our products, have no detectable levels of arsenic. Please be assured that our products are perfectly safe for your little ones to enjoy.
Every baby is an individual and grows and develops at its own rate. Recent reviews of the scientific evidence by the European Food Safety Authority (EFSA) and the European Society for Paediatric Gastroenterology, Hepatology and Nutrition (ESPGHAN) suggest that it may be more appropriate that babies are weaned according to individual needs (but not before 17 weeks of age and weaning should have commenced by 6 months of age). We are aware the world Health Organisation & UK department of health recommends exclusive breastfeeding until 6 months of age, followed by the introduction of complementary foods. We recommend that any queries on weaning a baby should be directed to a health professional.
For more information on where you can purchase our full snacks range check out our Where to Buy page.
You can get in contact with our customer service team via our contact us page.
All our cardboard is recyclable. This includes the boxes which deliver our delicious snacks to the supermarkets. Our bags and wrappers are made up of lots of different materials to ensure our tasty snacks stay as fresh as possible for your little one. However, this makes it challenging when it comes to recycling the film (empty bag or wrapper). At Kiddylicious we are always working to improve our recycling opportunities, we work closely with our suppliers to find new ways of working. We understand that recycling can be confusing, therefore we are working on a project to add clear messaging on all our packs with On Pack Recycling Labelling. By the end of 2019 all our packaging will be clearly labelled with recycling logos. We are pleased to see the UK government is working with local councils nationwide to find a solution to plastic film recycling.