Privacy Policy
We, Kiddylicious and employee and associates of the The Kids Food Company Ltd, are committed to protecting and respecting your privacy. This Privacy Policy explains how we use any personal data you provide to us during or arising out of:
  • (a) your use of our website at the domain name, (“Website”);
  • (b) all correspondence, related submissions, content or other material exchanged between Kiddylicious and you;
  • (c) all Activities, Interactive Services and Promotions (as defined in our Terms & Conditions) offered through or arising out of our Website; and
  • (d) joining our Kiddy Club or joining any other database or register with us.
Personal data is any information which personally identifies you, and can include your name, address or email address. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By submitting your personal data to us, you consent to the use of that data as set out in this privacy policy.
If you are under 16 years old, a parent or guardian must provide their consent before you can sign up to our Kiddy Club or contact us via our website.
The Kiddylicious Data Controller and is committed to protecting the rights of individuals in line with the Data Protection Act 1998 (DPA) and the new data protection regulations (GDPR). Kiddylicious has a data protection officer who can be contacted through our website at, or by post to: 152 Station Road, Amersham, Buckinghamshire, HP6 5DW

We may collect and process the following data about you: Information that you provide by filling in forms on our Website. This includes information provided when you complete our ‘join our Kiddy Club’ form; Name, Child's Name, Child's D.O.B, Home Address, Relationship to child We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them; Details of your visits to our Website including, but not limited to, traffic data, location data, weblogs and other communication data and the resources and links that you access; In future we may host competitions on our website or special offers, either from Kiddylicious or in collaboration with trusted third party commercial partners.  In such circumstances we will make it clear why we are asking for personal data and refer you to our privacy policy or that of the third party organisation Any data collected via this source will be deleted after 7 years.
As you use our website, we may also passively collect data through our use of cookies, pixels, beacons, log files and other technologies. This data helps us to deliver more helpful information, services, tools and advertisements. Please see our Cookie Policy for more information.
We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Website; any transmission is at your own risk. Once we have received your data, we will use strict procedures and security features to try to prevent unauthorised access. Any data collected will be deleted after 7 years.
We use data held about you in the following ways: To ensure that content from our Website is presented in the most effective manner for you and for your computer. We will use your browser data to do this. This is necessary for our legitimate interest to understand how our customers use our website. To provide you with information, products or services that you request from us or which we feel may interest you. We will use your child's D.O.B and browser data to determine the most relevant information for you to receive. This is necessary for our legitimate interest  to study how customers view our marketing and to inform future marketing strategies. To carry out our obligations arising from any contracts entered into between you and us. We will use your Name, Home Address, E.Mail Address, Child's Name, Child's D.O.B, Relationship to Child. We will do this as part of our contract with you. To allow you to participate in interactive features of our service, when you choose to do so. We will use your Name, Home Address, E.Mail Address, Child's Name, Child's D.O.B, Relationship to Child. This is necessary for our legitimate interest  to study how customers view our marketing and to inform future marketing strategies. To notify you about changes to our service. We would use your E.Mail Address to contact you regarding changing to our services. This is necessary for our legitimate interest to develop our products and services and to grow our business. We will only use your personal data for the proposes for which we collected it unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to find out more about how the processing of the new purpose is compatible with the original purpose, please email us. If we need to use your personal data for a purpose unrelated to the purpose which we originally collected the data, we will notify you and we will explain the legal ground of processing. We may process your personal without your knowledge or consent where it is permitted by law.
We may disclose your data to any member of the Kiddylicious (as defined in our Website terms & conditions of use and which are currently The Kids Food Company Ltd and Kiddylicious International Ltd. We may disclose your personal data to third parties: As part of our services we use a number of third party organisations to help (e.g. fulfilment providers). These organisations act as data processors and are strictly controlled in how they may/may not use your data and Kiddylicious remains responsible for the protection of your data. Such selected third parties include: business partners, suppliers, and sub-contractors for the performance of any contract we enter into with them or you; and networks that require the data to select and serve relevant targeted adverts to you and other target consumers – this may include personalising the advertising content you (and other target consumers) see, based on the details given by you If you enter a promotion or competition if those third parties need to update you if you have won a prize or for other fulfilment needs. When you enter a promotion, you are subject to any official rules of that promotion which may contain additional information about the specific privacy practices associated with the promotion; and If we go through a business transition such as a merger, acquisition by another company, or sale of all or a portion of our assets, your data may be one of the transferred assets and you acknowledge that such transfers may occur and are permitted by this privacy policy; If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our Website terms & conditions of use and other agreements; or to protect the rights, property, or safety of Kiddylicious, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.
You will receive marketing communications from us if you have signed up to our 'Kiddy Club', requested information from us, if you have provided us with details and ticked the box at the point of entry for us to send marketing communications and in each case you have not opted out. We will get your express opt in consent  before we share your personal data with any third party marketing purposes. You can ask us or third parties to stop sending you marketing messages at any time by contacting us at Kiddylicious, Kiddy HQ, 152 Station Road, Amersham, Buckinghamshire, HP6 5DW or by clicking “unsubscribe” on the relevant email communication.
You have a right to access your personal information to object to the processing of your personal information to rectify, to erase, to restrict and to port you personal information For information in relation to your rights, please visit: Any requests or objections should be made in writing to the data protection officier: 152 Station Road, Amersham, Buckinghamshire, HP6 5W. If you are unhappy with the way your personal data is being processed, you may in the first instance contact the data controller. If you remain dissatisfied then you have the right to complain directly to the Information Commissioner for a decision. They can be contacted at: Wycliffe House, Water Lane, Wimslow, Cheshire, SK9 5AF
Our Website may, from time to time, contain links to and from other websites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
Any changes we may make to our privacy policy in the future will be posted on this page.
Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to Kiddy HQ, Kiddylicious, 152 Station Road, Amersham, Buckinghamshire, HP6 5DW. Kiddylicious is the trading name of The Kids Food Company Ltd Our main trading address is at . Kiddy HQ, 152 Station Road, Amersham, Buckinghamshire, HP6 5DW The Kids Food Company Ltd is a company registered in England and Wales with company number 06881545 and having our registered office is at Kiddy HQ, 152 Station Road, Amersham, Buckinghamshire, HP6 5DW. Our VAT number is GB977396157.